Zapier

Founded by Wade Foster & Bryan Helmig & Mike Knoop in 2011

A no-code automation platform that connects your apps and workflows so tasks run automatically.

Cost

Free Tier, Paid

Rating

★ People love it

Time to value

Quick Setup (< 1 hour for most automations)

Use Zapier when you want to automate repetitive work without writing code. It connects thousands of apps—like Gmail, Slack, Notion, HubSpot, and Stripe—so you can pass data between them and trigger actions automatically. It’s useful for marketing teams automating lead handoffs, founders gluing together SaaS tools, or operations teams streamlining back-office workflows. Strong cases include sending leads from forms into CRMs, automating invoices, or posting updates to chat apps when new data arrives.

What Zapier does

Automate data transfer between apps (e.g., forms → CRM)Trigger notifications in Slack, Teams, or emailSend invoices or receipts automaticallyUpdate spreadsheets or databases from multiple sourcesSchedule social posts or email campaignsBuild multi-step workflows with conditional logic7,000+ app integrationsNo-code workflow builderConditional logic and branchingMulti-step workflowsPre-built templates for common automationsScales from simple zaps to advanced enterprise workflows