Microsoft Advertising

Founded 2006

Run search, display, and video across Microsoft's network of sites

Cost

Free Tier

Rating

★ Mixed Reviews

Time to value

Quick Setup (< 1 hour)

You can use Microsoft Advertising to create and manage paid ads that appear across Bing, Outlook, MSN, Edge, LinkedIn, and Xbox. You can run search ads, display ads, video ads, and retail campaigns targeting over 1 billion users globally. The platform lets you import campaigns from Google Ads or Meta, set daily budgets, use AI-assisted campaign creation with Copilot, target audiences by demographics and professional data from LinkedIn, and track conversions across all campaigns.

What Microsoft Advertising does

Create search ad campaigns targeting specific keywords on BingImport Google Ads or Meta Ads campaigns into Microsoft AdvertisingSet daily budget limits and bid strategies per campaignDefine audience segments by demographics, location, and LinkedIn profile dataWrite and test multiple ad copy variations using CopilotTrack conversions and attribute sales back to specific adsAdjust bids automatically based on performance goalsGenerate keyword suggestions using the keyword planner toolImport campaigns directly from Google Ads or Meta with one clickTarget users using LinkedIn professional profile dataAI Copilot assistant helps write ad copy and set up campaignsAds appear in Microsoft Copilot AI answers when users search for relevant topicsLower cost-per-click compared to Google Ads according to third-party dataReach users across Bing, Outlook, MSN, Edge, Xbox, and casual gamesNo minimum spend and no signup fee requiredAutomated bidding and conversion tracking built into the platform