Heap

Founded by Matin Movassate in 2013

Track every user action on your website or app automatically

Cost

Free Tier

Rating

★ People love it

Time to value

Quick Setup (< 1 hour)

You can use Heap to automatically capture every click, tap, swipe, and form submission users make on your website or mobile app — without writing tracking code for each event. You can then analyze this data to understand how users move through your product, where they drop off in funnels, and which features they actually use. Heap also lets you define events retroactively, meaning you can go back in time and analyze past behavior using data already collected.

What Heap does

Set up automatic event capture on a website by adding a single JavaScript snippetCreate a funnel report to measure conversion from trial signup to paid subscriptionDefine a custom event retroactively from historical click dataWatch session recordings of users who failed to complete a key actionBuild a cohort to compare retention between users from different acquisition channelsExport behavioral data to a connected data warehouse like SnowflakeGenerate a heatmap for a specific landing page to identify dead zonesIdentify power users based on frequency of specific in-app actionsAutomatically records every user click, tap, and form interaction without manual event setupDefine and analyze events retroactively using already-collected historical dataVisual funnel builder to see exactly where users drop off in a flowSession replay to watch real user interactions on your siteCohort analysis to compare behavior across different user groups over timeHeatmaps showing which page elements users interact with mostOne-click integrations to send data to your data warehouse or CRMUser path analysis to see the actual routes users take through your product